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Why Giveaway at an Exhibition?
Last week I visited a local exhibition, with over 100 exhibitors and of course I reviewed each stand and their giveaways with interest! Of course there was lots of signage, banners, printed materials,...
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Can Printed Sticky Notes encourage Engagement?
Last week I referred to an exhibition I had attended and my concern that exhibitors expect far too much from their promotional giveaways such as pens and bugs and I questioned what ways exhibitors can...
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Printed Balloons provide Engagement!
In recent posts we’ve been looking at encouraging engagement on an exhibition stand and how at a recent show I attended there was little effort made to break the ice and seemed too much reliance on...
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Pop-i the Promotional Product Man
Every now & then a little promotional product takes the industry by storm……new? (hot off the press) silly (yes), tactile (incredibly), different (think so), colourful (there’s 4), cheap (as...
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BPMA’s Promotional Products Week 2016
12th September marks the start of another Promotional Products Week as organised by the BPMA. The BPMA hopes to rally the industry’s distributors, printers, wholesalers and importers along with end...
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Are trade shows still a relevant channel for promotional products?
Are trade shows still a relevant channel for promotional products? With rapid advances in technology in recent years leading to webinars and teleconferences, we ask whether trade shows are still a...
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Happy Birthday to Printed Ballpoint Pens
Today is the birthday of László József Bíró, born 29 September 1899 (and died 24 October 1985) – László was the inventor of the first commercially successful modern ballpoint pen, which of course now...
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One of my favourite Promotional Products – Chocolate!
My first job was a graduate training programme within the Office Products market, part of the programme was working with sales. It struck me that sending a catalogue to a new client in the post in an...
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Sodexo create huge Expo Engagement with printed T-shirts
It’s fantastic when we get excited emails from a client: “We’re running out of t-shirts on day 2 of our exhibition. We’ve had people queuing round the stand, massive success!!” Now I bet if we...
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